Webinar Schedule

April 24, 2025 11:00am PST

Presenter:  Rachel Brown, Destination Stewardship Director, Destination Wayfinder, powered by Miles Partnership

If your destination is feeling the pressure—from overtourism to community pushback to climate-related disruptions—this is your sign: it’s time for a shift. Stewardship can no longer be treated as a side project or a once-a-year campaign. It must become the central operating system of your DMO—embedded in your strategy, baked into your operations, and championed by every department.

In this session, we’ll explore how to make that transformation. You’ll learn how to integrate stewardship into your organization’s core functions—planning, marketing, funding, and measurement—using the Destination Wayfinder framework as a guide. We’ll cover how to establish baseline assessments, build cross-sector stewardship committees, and realign your performance metrics to reflect true community value.

You’ll also hear from two DMOs that are at different stages of their journey toward becoming stewardship-centered organizations. Their stories will offer real-world insights, lessons learned, and practical next steps.

This session is for any tourism leader who’s ready to stop bolting stewardship onto the side of their organization—and start building it into the foundation.

May 29, 2025 11:00am PST

Presenters: Zeek Coleman & Chuck Davison 

Political transitions are underway in the U.S. and Canada, and destination marketing organizations (DMOs) must navigate the evolving landscape of economic uncertainty, shifting traveler sentiment, and policy changes that inevitably impact tourism demand. Join us to explore: Economic and political trends shaping visitor behavior and investment in destinations Domestic and international travel outlooks amid policy uncertainty Key hotel performance metrics and traveler sentiment for 2025 As DMOs work to sustain and justify funding, it’s critical to demonstrate tourism’s economic impact. We’ll also introduce the Media and Website Impact Calculators—tools designed to quantify the value of your media and website and reinforce the necessary role destination marketing plays in driving local economies. Participants will learn about political shifts, gain actionable insights on reclaiming control over media expenditures, refining investment strategies, and maximizing ROI to ensure that every effort translates into measurable success.

June, 2025 11:00am PST

Presenter: Mo Parikh - CEO Bandwango

Description

In today’s digital landscape, Destination Marketing Organizations (DMOs) are sitting on a goldmine of first-party data—but many are only scratching the surface. While email newsletters provide valuable insights, the real game-changer lies in first-party place visitation data—understanding not just who engages with your destination, but where they go, what they do, and how often they return.  This session will dive deep into how DMOs can harness experience-driven marketing to collect actionable data that fuels both short-tail and long-tail strategies. We’ll explore how aggregated and anonymous data can inform strategic planning, while direct visitor interactions create hyper-personalized marketing opportunities. Join us to learn how shifting from passive data collection to active, experience-based engagement can transform how destinations attract, engage, and retain visitors.