Webinar Schedule

June 26, 2025 11:00am PST

Presenter: Mo Parikh - CEO Bandwango

Description

In today’s digital landscape, Destination Marketing Organizations (DMOs) are sitting on a goldmine of first-party data—but many are only scratching the surface. While email newsletters provide valuable insights, the real game-changer lies in first-party place visitation data—understanding not just who engages with your destination, but where they go, what they do, and how often they return.  This session will dive deep into how DMOs can harness experience-driven marketing to collect actionable data that fuels both short-tail and long-tail strategies. We’ll explore how aggregated and anonymous data can inform strategic planning, while direct visitor interactions create hyper-personalized marketing opportunities. Join us to learn how shifting from passive data collection to active, experience-based engagement can transform how destinations attract, engage, and retain visitors.

July 2, 2025 1:00pm PST

Presenter: Kelsey Waite - Director of Client Engagement - Longwoods International

Description

Gain a clear understanding of how Americans feel about tourism in their communities with the latest findings from Longwoods International’s 2024 U.S. Resident Sentiment Towards Tourism Study. This session delivers timely insights drawn from nationwide research, with a special spotlight on Western regional perspectives. From economic impact to quality of life, infrastructure, and environmental concerns, the data highlights shifting priorities and expectations across key demographic groups. Whether you’re navigating destination stewardship conversations, working to strengthen community support, or aligning messaging with public values, these findings provide essential KPIs to inform your strategy. Walk away with actionable insights to shape policy, build trust, and enhance resident engagement.

Join Longwoods International’s Director of Client Engagement, Kelsey Waite, for this important conversation, presented as part of the latest research co-op through One West Tourism Alliance.

July 24, 2025 11:00am PST

Presenter: Seth Chalmers Search Party

Description

In destination marketing, the pressure to be data-driven is constant – but what if the very data we rely on is quietly holding us back?  Join Seth Chalmers, founder of Search Party, for an insightful and practical webinar on a growing issue plaguing tourism marketers: data debt. From migrated GA4 properties cluttered with legacy tracking to mislabeled key events and dashboards full of noise, most DMO teams are unknowingly working from a foundation that’s flawed at best – and misleading at worst.  In this session, Seth will unpack how data debt builds up over time, why it blocks clear media performance insights, and what destination marketers can do to clean up their analytics environments. Drawing inspiration from the "spark joy" philosophy, this webinar offers a fresh perspective: your GA4 setup should serve your strategy – not the other way around.  Whether you're in the weeds of campaign reporting or steering media decisions at a leadership level, you'll walk away with: A clearer understanding of what data debt looks like in GA4 Practical steps to audit and clean your analytics setup A framework to align your tracking with the real goals of your marketing strategy Let’s ditch the digital clutter – and rediscover the joy of clean, actionable data.