2025 Researh co-op's

2025 MEMBER-EXCLUSIVE RESIDENT SENTIMENT RESEARCH PARTNERSHIP Resident Sentiment research allows destinations to discover how their local community at large perceives tourism and its impacts. Increasingly, destination management must be considered a partnership between the industry and residents, to ensure that tourism development benefits both parties and contributes to the community economically while maintaining or enhancing the quality of life for its residents. Longwoods International’s Resident Sentiment research looks at both current and emerging/growing sentiment at a local and national level to help destination organizations keep their finger on the pulse of how residents feel about tourism in their backyard, an essential KPI for destination organizations. With community alignment, destination stewardship, and sustainability becoming priority topics of discussion in many communities, this product is essential for destination organizations who wish to build community support for the continued growth of this important segment of the local economy. WITH LONGWOODS INTERNATIONAL’S RESIDENT SENTIMENT RESEARCH YOU WILL: 

• Understand how residents perceive tourism and its impacts in relation to their daily lives in your community. • Be able to compare responses at a local level to the annual National Resident Sentiment study. • Develop engagement strategies with residents to increase their support for destination organization efforts by showcasing the positive aspects of tourism while addressing potential pitfalls for sustainable tourism growth efforts. 

The One West , Future Partners Brand Health Co-op is a powerful research opportunity designed to help DMOs understand how their destination is perceived by potential travelers. Through this discounted cooperative program, participating destinations receive customized insights into their brand awareness, consideration, and traveler perceptions—both within their region and against national benchmarks.

Key deliverables include:

• A detailed Brand Health Dashboard with year-over-year comparisons
   
• In-depth analysis of awareness, appeal, likelihood to visit, and intent to recommend
   
• Competitive insights and comparisons with key peer destinations
   
• Actionable recommendations to guide your marketing and branding strategies
   

This research is conducted by Future Partners, leveraging their national State of the American Traveler panel to deliver statistically valid, destination-specific insights. Offered exclusively through the One West Education & Research Foundation, the program is available to members at a significant cost savings.

Get the insights you need to stand out and strengthen your destination’s brand.