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Stuart Maas
Senior Director of Marketing & Business Development
Lake Tahoe Visitors Authority
Contact information may be available to logged in members.
Professional Bio
As Senior Director of Marketing & Business Development for Visit Lake Tahoe, I lead integrated strategy across brand, partnerships, meetings, sports tourism, and revenue development. My focus is simple: drive measurable demand while protecting long-term destination equity.
Over the past two decades, I’ve worked at the intersection of tourism, technology, and economic impact — launching award-winning campaigns, building strategic partnerships, securing major events, and positioning Lake Tahoe as a competitive alternative to larger urban markets.
I’m especially passionate about the evolution of destination marketing — from “heads in beds” to data-driven, purpose-led growth. I’ve spoken on topics ranging from personalization and traveler expectations (“The Google Effect”) to AI, martech, and responsible tourism strategy.
Over the past two decades, I’ve worked at the intersection of tourism, technology, and economic impact — launching award-winning campaigns, building strategic partnerships, securing major events, and positioning Lake Tahoe as a competitive alternative to larger urban markets.
I’m especially passionate about the evolution of destination marketing — from “heads in beds” to data-driven, purpose-led growth. I’ve spoken on topics ranging from personalization and traveler expectations (“The Google Effect”) to AI, martech, and responsible tourism strategy.
Organization
Lake Tahoe Visitors Authority
DMO Membership