2026 Leadership Summit

An inspirational two days of connection in beautiful Santa Ynez Valley

Sunday, June 21, 2026 to Wednesday, June 24, 2026

Corque Hotel

400 Alisal Road
Solvang, CA 93463-3741
United States

53 Seats Remaining

Leadership Summit 2026!

Join us in the beautiful Santa Ynez Valley for the One West Leadership Summit—an immersive retreat designed for leaders who learn best from one another. This two-day gathering brings together some of the most innovative, collaborative minds in Western tourism for real conversations, real problem-solving, and real connection.

At the heart of the Summit is peer-to-peer learning. Through roundtables, guided discussions, shared challenges, and collaborative workshops, attendees dig into what’s working, what’s next, and what’s keeping leaders up at night. No lectures—just honest dialogue, actionable ideas, and the collective wisdom of your colleagues.

Between sessions, you’ll experience the magic of Santa Ynez wine country with curated local experiences, flavorful meals, and plenty of time to forge the relationships that truly move our industry forward.

You’ll return home refreshed, supported, and inspired—equipped with new insights, new connections, and a stronger network of leaders who lift each other up. #weareone

June 22 - Experiential Sessions

Optional Destination Tours

	Credits	Price
Chumash Museum The Santa Ynez Chumash Museum & Cultural Center is a 14,000-sq-ft space celebrating the history and heritage of the Santa Ynez Band of Chumash Indians. Opened in May 2025, the museum features architecture inspired by traditional tule 'ap dwellings and sits within a 3.5-acre cultural park showcasing more than 100 native plant species.		$55.00

June 23 - Experiential Sessions

Optional Destination Tours

	Credits	Price
Ziplining with Highline Adventures Fly side by side with a friend on three dual ziplines, each one faster than the last. This 1.5–2 hour adventure begins with a scenic 4x4 Humvee ride climbing more than 1,000 feet up the ranch. Take in breathtaking views of the Santa Ynez Valley before soaring over fields of protea flowers at speeds up to 50+ mph on three exhilarating ziplines. https://highlineadventures.com/		$150.00
Farm Tour with Olive Oil Tasting Journey across Santa Ynez Valley, California, Cotswolds, UK and Provence, France with an experienced tour guide, exploring hand-picked agricultural sites. Learn about sustainable farming practices, discover your culinary history, and ask multigenerational farmers about their crops and livestock. https://www.heritagefarmlandtours.com/		$100.00
Wine Tasting at 3 Santa Ynez Valley Wineries Enjoy an afternoon exploring the Santa Ynez Valley wine country with tastings at three local wineries. Each stop offers a unique setting—from scenic vineyards to charming tasting rooms—while showcasing the region’s acclaimed wines. Sip, swirl, and savor a variety of vintages while soaking in the relaxed atmosphere and beautiful landscapes that make Santa Ynez Valley a premier wine destination. 🍷🍇		$100.00
Horseback Riding with Vino Vaqueros Experience the Santa Ynez Valley on Horseback. Since 2009, Vino Vaqueros Horseback Riding has been the Santa Barbara Wine Country’s original private horseback riding experience. Each private, 75 minute guided ride takes you through the most breathtaking scenery the Santa Ynez Valley has to offer. https://www.vinovaqueros.com/		$225.00

Other Registration Options

	Credits	Price
Leadership Summit Member Registration		$895.00
Leadership Summit Non-Member Registration		$995.00
Leadership Summit Guest Registration		$450.00
Leadership Summit -CEO Ready Are you ready for a leadership role? The CEO Ready Program at the One West Tourism Alliance Leadership Summit prepares rising professionals to step into executive leadership. In this small-group experience, hear directly from leaders at Fired Up! Culture, Civitas, Winner Partners, Future Partners, Hunden Partners and more about CEO challenges, best practices and leadership strategies. Application approval required prior to registration.		$895.00

Agenda

June 21
6:00 PM - 9:00 PM	Joint Boards Dinner Location - TBD
June 22
10:00 AM - 1:00 PM	CEO Ready Program Sessions Location - TBD 10am - 11am - Introductions 11am - 12:00pm - Winner Partners 12:00pm - 1:00pm - Civitas
10:00 AM - 12:00 PM	Experiential Session - Optional Chumash Museum
11:00 AM - 1:00 PM	Joint Boards Meeting Location - TBD
2:00 PM - 5:00 PM	Opening General Session Welcome Remarks Keynote Speaker Peer to Peer Sessions
6:00 PM - 8:00 PM	Group Reception & Dinner Location TBD
June 23
8:00 AM - 9:00 AM	Group Breakfast
9:00 AM - 10:00 AM	General Session
10:00 AM - 12:30 PM	Peer-to-Peer Sessions
10:00 AM - 12:30 PM	CEO Ready Sessions 10:00am - 11:00am - CFO by Design 11:00am - 12:00pm - Fired Up! Culture 12:00pm - 12:30pm - Q&A
12:30 PM - 1:30 PM	Group Lunch
1:30 PM - 4:30 PM	Experiential Sessions
June 24
8:00 AM - 9:00 AM	Group Breakfast
9:00 AM - 10:00 AM	Presentation
10:00 AM - 12:00 PM	Peer-to-Peer Sessions
10:00 AM - 12:00 PM	CEO Ready Sessions 10:00am - 11:00am - Future Partners 11:00am - 12:00pm - Hunden Partners
12:00 PM - 1:00 PM	Group Lunch
1:00 PM - 4:00 PM	Peer-to-Peer Sessions/Presentation/Adjournment