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Sheri McLaughlin
VP, Destination Strategy
Tiki
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Professional Bio
Sheri McLaughlin is Vice President of Destination Strategy at Tiki, leading partnerships with destination marketing organizations (DMOs) across the Southwest. She brings decades of experience in media strategy and brand partnerships, including more than ten years in the travel and tourism sector.
Sheri has collaborated with leading DMOs and global brands to develop and execute strategic advertising and marketing initiatives, with prior tenures at Tripadvisor, Adara, and Orbitz. Her background spans digital media, ad tech, branded entertainment and streaming platforms, delivering integrated solutions for Fortune 500 companies. Previously, she served as a Strategy Director at global media agency OMD.
An East Coast native, but Southern California is home. Sheri resides in Hermosa Beach, California.
Sheri has collaborated with leading DMOs and global brands to develop and execute strategic advertising and marketing initiatives, with prior tenures at Tripadvisor, Adara, and Orbitz. Her background spans digital media, ad tech, branded entertainment and streaming platforms, delivering integrated solutions for Fortune 500 companies. Previously, she served as a Strategy Director at global media agency OMD.
An East Coast native, but Southern California is home. Sheri resides in Hermosa Beach, California.
Organization
Tiki
Partner Membership